These day it’s all about viral; spreading content like a virus. It’s what marketing departments want, but no one can create; there is no formula that means anything will go viral. Sure, you can buy hits, clicks, and views, but even that doesn’t mean that you’re guarantee that the content will spread among actual people.

But some things are more likely to go viral than others, and click-bait is now a word because the marketing department still logs everything everyone does; it’s how they work, list and catalog what content gets attention, how, when and trying to figure out why.

And since this is a phenomenon we now see more and more paid content disguised as regular content, and I’m starting to wonder how much of all the viral stuff we see that seems to be regular content is actually fake. It doesn’t have to be paid content by a company looking to sell a product, but just be faked by the content creator for whatever reason.

Coby Persin does what he calls Social Experiments, which ranges from scaring kids about the dangers of meeting strangers from the Internet to this video showing how greedy people that have a lot are compared to people that have very little. Musical queues are timed accordingly.

It’s all set up with blurred faces and everything you would think is needed for a video that doesn’t have the written consent from people that appear in it. There are also other videos from many other creators that supposedly catch cheaters in the act or expose “gold diggers” and whatever other shame-based content there is.

But I’m starting to question what’s real and what’s not. There’s no disclosure that I can find about if it’s all just acting and performers, but there’s also no disclosure for the opposite.

In the case of the video above in particular, can we trust a video that is produced by no less than three title cards?